Do Less Better!

Tim Shurr • February 7, 2022

High-achievers focus on a single priority and move everything else to the side, including checking emails. 

They train themselves to solve one problem with passion instead of multitasking or trying to do it all. Think laser beam, not a floodlight.

My son, Maximus, and I started a book club a while back.
We are reading  Essentialism  by Greg McKeown.

In it, Greg reinforces the importance of “Doing Less Better.”

Greg says, “The word  priority  came into the English language in the 1400s. It was singular. It meant the very first or prior thing. It stayed singular for the next five hundred years. Only in the 1900s did we pluralize the term and start talking about priorities.”

Nowadays, teams sit around a table and talk about their Top 10 priorities, and  that’s  where the fragmentation of momentum starts.

You cannot run in ten directions, or even two, simultaneously. Most do so because they don’t know what approach will produce the most satisfactory results.

So we “throw it all at the wall to see what sticks,” but that wastes a lot of time, energy, and resources.

Then the limiting belief surfaces. “Well, it has to get done. I can’t just not do it!”

Imagine drilling for oil in your backyard. You begin by digging a one-foot hole and find nothing. So you move to another spot in the yard and dig a second one-foot hole, but no oil. 

Thus, you move to another spot in the yard and repeat the same action. By the end of the day, you’re exhausted with a yard full of one-foot holes and no oil to show for it.

That’s when people start to think, “What’s wrong with me? Other people are finding oil, so why can’t I? After all, I’m out here working as hard as everyone else.”

According to the theory of Essentialism, the solution is to carefully do your research on the best possible spot to dig for oil in your backyard.

Then dig that one hole until you strike oil. The temptation to move to another spot after going down five or ten feet may be great, but you must develop the discipline of remaining singularly focused.

I ignored this advice for most of my career because I didn’t know what path to take, and I didn’t want to miss any opportunities. As a result, I became a jack of all trades, which fragmented my business. 

You start each day with 100%. If you divide your energy equally between your family and your job, that’s 50% for each. On the other hand, if you put 100% into your career, there’s nothing left for your family. If you concentrate on your job, family, and health, that 100 gets divided by 3.

Let’s say your job gets 50% of your energy. Are you able to focus on one main task, objective, or priority? Or do you get pulled in ten different directions? Are you distracted by other people’s agendas or unexpected events? Do you feel as though you’ve made progress with your goals at the end of each day?

For example, in a given week, I would:

  • Help people lose weight or stop smoking using my OBA Hypnosis Method
  • Do a podcast interview
  • Write chapters of a new book
  • Do a keynote on Leadership
  • Provide a workshop for a corporate client
  • Post live videos and articles on a wide variety of topics 
  • Build a new sales funnel for a new online course
  • Write newsletters
  • Create proposals for keynotes and consulting gigs
  • Provide interviews for TV shows and podcasts
  • And dig a dozen other one-foot holes…

I was all over the place, and so was my business.

Thus, when someone tried to refer me, they’d often do so by saying, “Tim is a great guy. He does all kinds of stuff like hypnosis.” That is a terrible description for a referral because of the vagueness.

How would someone describe what you do? 
Are you pursuing one goal, outcome, or dream with singular focus and passion? 

Or are you learning to work the stock market while getting your realtor license and yoga teacher certification, in addition to taking an SEO course and becoming a business coach?

Any one of those directions is lovely, but not all of them simultaneously if you wish to excel at your craft.

Think about what you are good at AND what you enjoy doing most, without immediately allowing fears and objections to interfere.

Les Brown once told me that our professional goal should be to love what you do so much that you’d do it for free. But to do it so well that people gladly pay you handsomely for it.

Tim Shurr

The post Do Less Better! first appeared on Indy Hypnosis Center.

Athletes Reveal How Hypnosis Improves Sports Performance

By Tim Shurr • September 23, 2025
The difference between winning and losing in sports often comes down to more than physical strength or skill. At the highest levels, athletes know that the real edge lies in the mind. Confidence, focus, and the ability to stay calm under pressure are what separate champions from the rest of the field. At Indy Hypnosis, athletes are finding that hypnosis provides the mental boost they need to reach new levels of performance. Sports psychologists have long said that competition is as much a mental game as a physical one. Even the best training can fall apart when nerves take over or self-doubt creeps in. Hypnosis addresses these mental blocks directly by reprogramming the subconscious mind to respond with confidence, clarity, and determination. One young athlete came to Indy Hypnosis struggling with performance anxiety. On practice days, he excelled. But when it was time to compete, his nerves took control and his results fell short. After a series of hypnosis sessions, he broke through the mental barrier and went on to set five new personal records. “I didn’t feel nervous anymore,” he explained. “I felt like I could just do what I had trained to do.” Professional and recreational athletes alike report similar stories. Golfers find their swing more consistent. Runners feel a newfound endurance. Weightlifters hit personal bests without the voice of doubt holding them back. What all these athletes share is the realization that once the mind stops working against them, their natural ability shines. Hypnosis also helps with recovery. Injuries often leave behind not only physical scars but also mental ones. An athlete recovering from a torn ligament may hesitate, afraid of pushing too hard and risking another injury. Through hypnosis, those fears can be reframed, allowing the athlete to return with full confidence and a stronger focus on healing. Science backs up what these athletes describe. Studies show that hypnosis can improve concentration, reduce stress hormones, and increase motivation. By visualizing success under hypnosis, athletes create mental “rehearsals” that make the real event feel familiar, boosting confidence and performance on game day. For many, the biggest surprise is how natural the shift feels. They do not have to force positivity or pretend to be confident. Instead, confidence emerges as the default setting. “It wasn’t about tricking my brain,” one athlete shared. “It was about finally trusting myself.” Sports are built on fine margins, and those margins are often mental. With hypnosis, athletes are discovering that the edge they have been searching for has been inside them all along—waiting to be unlocked. If you are ready to take your performance to the next level, schedule a free consultation with Indy Hypnosis today and discover how hypnosis can help you win from the inside out.

Conquer Stress and Lower Anxiety With a Proven Hypnosis Method

By Tim Shurr • September 19, 2025
Stress has become the background noise of modern life. From deadlines at work to family responsibilities and the constant buzz of technology, it is no wonder that anxiety levels are at an all-time high. For many people, the pressure feels relentless, and traditional coping strategies like deep breathing or exercise often provide only temporary relief. At Indy Hypnosis, clients are discovering that hypnosis offers a deeper, more lasting solution. Unlike quick fixes, hypnosis works by calming the mind at its source. Stress is not just a reaction to circumstances; it is also the product of thought patterns that magnify worry and fear. The subconscious mind, which governs much of our emotional response, often gets stuck in loops of “what if” thinking. Hypnosis gently interrupts those loops, replacing them with calmer, more empowering messages. Clients frequently describe their sessions as surprisingly peaceful. One woman said it felt like “an hour-long vacation for my brain.” By the end, her racing thoughts had slowed, and she carried that calm with her long after the session was over. Another client, who had battled panic attacks for years, reported that the intensity and frequency of her episodes decreased dramatically after beginning hypnosis. Instead of feeling overwhelmed, she now feels in control. Science supports these experiences. Studies show that hypnosis can lower heart rate, ease tension, and reduce cortisol, the stress hormone that wreaks havoc on the body. This makes it more than just a mental shift; it is a full-body reset. Clients often notice they sleep better, concentrate more easily, and approach daily challenges with a clearer head. Perhaps the most striking difference is how natural it feels. Instead of forcing relaxation, hypnosis allows the mind to release its grip on anxious thoughts. As one client explained, “It wasn’t about pushing stress away. It was like my brain finally remembered how to relax.” Stress and anxiety do not have to rule life. With the One Belief Away Method, people are finding that the heavy burden of worry can be lifted, replaced with a steady confidence that carries them through each day. If you are ready to quiet the noise of stress and experience lasting calm, schedule your free consultation with Indy Hypnosis today. Relief is closer than you think.

Stop Smoking for Good With Hypnosis That Works

By Tim Shurr • September 19, 2025
For decades, quitting smoking has been one of the hardest challenges people face. Nicotine patches, chewing gum, prescription medications, and countless “quit plans” have promised results, yet relapse rates remain high. Many smokers desperately want to stop, but the grip of addiction seems stronger than sheer willpower. At Indy Hypnosis, however, clients are finding a path to freedom that feels both possible and permanent. The secret lies in addressing the mind, not just the habit. Smoking is not only a physical addiction but also a deeply ingrained behavioral pattern. For many, lighting up is tied to stress relief, social rituals, or even simple routines like a morning coffee. Trying to stop without addressing these subconscious connections often leads to frustration and relapse. Through hypnosis, those patterns begin to shift. The subconscious mind, which controls much of our automatic behavior, can be reprogrammed to disconnect cigarettes from their old triggers. Instead of fighting the urge every time stress arises, clients find the desire to smoke naturally fading. One client who smoked for thirty years described the experience as “like flipping a switch.” After her session, she no longer craved cigarettes, and the thought of smoking felt out of place rather than tempting. Another powerful story came from Yovanna, who struggled with smoking for three decades. She had tried everything else and felt convinced she would never break free. After working with Indy Hypnosis, she walked away from cigarettes with a sense of calm rather than struggle. What surprised her most was how natural it felt. “I wasn’t forcing myself to quit,” she explained. “I just didn’t want to smoke anymore.” Beyond individual accounts, science has also shown hypnosis to be effective in smoking cessation. By directly addressing the subconscious, it bypasses the endless battle of willpower and offers a smoother path forward. Hospitals and clinics around the world now include hypnosis as part of smoking cessation programs, validating what clients at Indy Hypnosis have been experiencing for years. What makes this method stand out is not just the success of quitting but the permanence of the change. Instead of feeling deprived, clients feel free. Instead of counting days since their last cigarette, they begin building new routines filled with energy, confidence, and health. Breaking free from smoking is not about giving something up. It is about reclaiming life. Clients report breathing easier, feeling more energetic, and rediscovering a sense of control they thought they had lost forever. If you are ready to stop smoking for good and experience true freedom, schedule your free consultation with Indy Hypnosis today. The next chapter of your life can begin smoke-free.